Marian J. Cook leads several marketing teams for Aon Affinity US, which provide digital marketing, primary and secondary market research, interactive marketing, database management, marketing analysis, and predictive modeling capabilities for the organization. Marian has 31 years of experience in the insurance industry, 26 of those with Aon. She spent 17 years marketing member insurance programs to the American Institute of Certified Public Accountants. During her time with Aon, she also provided marketing support to other associations, including the National Association of Insurance and Financial Advisors, the American Institute of Chemical Engineers, the Los Angeles County Bar Association and B’nai B’rith Women. Marian’s expertise includes a specialization in developing and executing marketing strategy and plans to meet client associations’ growth and membership goals.
Prior to joining Aon in 1988, Marian was employed by several direct response insurance providers including Colonial Penn Insurance Group and Continental American Life Insurance Company.
Marian graduated from St. Joseph’s University, with a bachelor’s degree in Management/Marketing and has completed Aon’s Catalyst Program, a high impact leadership development program designed to coach the company’s senior leaders on strategic decision making, and leveraging talent to drive business growth.
Marian resides in Bucks County with her husband and two children.