Venkatesh Natarajan was named QVC’s vice president of IT Applications Development Commerce Platforms in February 2013. In this role, Natarajan oversees all of QVC’s technology that enables interactive platforms (web, mobile, social & connected TV’s), customer marketing, content & media technology for QVC markets globally. He is responsible for driving innovation and the development of industry-leading customer facing applications.
Natarajan was one of the first leaders in QVC to stand up a truly global team leveraging talent from across QVC markets in support of the digital commerce business.
Natarajan solidified QVC’s leadership in mobile and digital commerce by building a strong internal team of experts who delivered seamless customer experiences on digital platforms such as web, mobile, and Connected TV platforms. His team’s most recent innovation includes the successful Second Screen experience available on the Apple iPad application and the QVC application for Apple Watch.
In recognition of Natarajan’s success in the digital space he was recently awarded oversight of all Customer Marketing and Content & Media Technology application development.
Prior to joining QVC, Natarajan served as director of eCommerce and mobility at Lowes where he led the implementation of “My Lowes” on the Lowes website and launched mobile applications on iOS, Android and in-house mobile web platforms. His team’s work enabled Lowes.com to move up 44 spots to number 47 in the 2012 Top 500 Internet Retailer list, published by Faulkner & Gray, a unit of Thomson Reuters.
Prior to this, Natarajan was with Wal-Mart for more than 10 years where he led a multimillion-dollar transformation of the Sam’s Club website to deliver a robust new multichannel platform. Speed, relevance and simplicity were the primary objectives of the project. This transformational initiative enabled seamless implementation of the Sam’s eCommerce platform in China. Prior to this, he played a key role in implementing Wal-Mart’s pharmacy systems in US and Canadian stores.
Natarajan earned his bachelor’s degree in physics Madurai Kamaraj University, India, and his master’s in business administration from Webster University, Mo.