Jannienne Jones Verse is Vice President Brand Management with Geisinger. Focused on the build of innovative and metrics-based brand initiatives, Jones Verse’s work crosses the disciplines of marketing, advertising, media planning and buying, design, digital engagement, research and business operations. She walks the path of servant leadership, blending her passion for elevating teams to new levels of success with years of experience in brand architecture, technology and strategy.
Jones Verse began her career in corporate communications, evolving into strategic marketing with retail technology leader AT&T. She aligned operations across three states, increasing AT&T’s footprint in those markets by 64% during her tenure. Jones Verse then propelled international software giant Reynolds & Reynolds to next level B2B integrated marketing, with sales campaigns exceeding quarterly goals by the millions. In the healthcare arena, she leveraged talents in consumer journey mapping and community engagement strategies for Premier Health and Vidant Health.
Jones Verse holds many professional distinctions, among them being named one of the nation’s most talented marketing professionals and 2017 honoree as a Most Powerful & Influential Woman of Pennsylvania. Recognition for outstanding excellence in medical advertising and noted as an Emerging Executive Leader for exceptional business acumen are additional accomplishments. Jones Verse currently serves as Co-Chair for Geisinger’s Employee Resource Group BOLD (Black Outreach and Leadership Development). Additionally, she is a dedicated member of the board with the National Diversity Council and holds board membership with the YMCA in her home community.
When asked of her greatest accomplishments, Jones Verse states family, and the ability to positively impact others. She views it an esteemed honor to serve as a youth mentor, develop youth leadership programs, and to share her insights and experiences via lectureship with university students, professionals and others. Designing and facilitating personal brand workshops, as well as blogging on the topic, are also areas of concentration and joy.
The Buckeye State native lived her formative years abroad. She earned academic awards and a Bachelor of Arts, Mass Communications at Wright State University. Jones Verse also achieved a Master’s in Business Administration, Marketing Concentration, Summa Cum Laude, at the University of Phoenix. She lives in Central PA, and enjoys time with her family, creative projects and travel.